Paige

Brand Identity

Being a challenger brand in the denim space is very tough. Paige denim had outstanding product, with a great heritage, but lacked a unique brand image. Our assignment was to reimagine the LA denim brand top to bottom so that it could start to compete with market leaders. To do this we created a in-depth brand book that established a tone, voice and brand identity system that felt fresh for the category. We also developed an ownable hashtag #LIVEINIT which is a celebration of the experiences we all share; a reflection of life lived to the fullest in Paige denim.

Agency: phenomenon
Role: Associate Creative Director, Designer

Paige ID 02
Paige Design 07
Paige ID 01b
Paige Shoot 03

#LIVEINIT

#LIVEINIT

Paige Film 01
Paige Film 02
Paige Film 03
Paige Shoot 05
Paige Shoot 02
Paige Shoot 07
Paige Design 04b
Paige Design 01
Paige Design 02
Paige Design 06b
Paige Design 03
Paige Insta 01
Paige Insta 06
Paige Insta 05
Paige Insta 08
Paige Insta 07
Paige Insta 11
Paige Insta 04
Paige Insta 12
Paige Insta 15
Paige Insta 10
Paige Insta 02
Paige Insta 03b