To position Mo-Fi against the likes of Bose and Beats by Dre while cutting through the noise of the other brands in the marketplace we had to create a compelling brand identity and advertising campaign. We did this successfully by building on Blue's legacy of quirkiness and personifying the brand through a series of badass characters that highlight different product benefits.
Brand Positioning, Brand Launch, Naming, Brand Book, Identity, Illustrations, Packaging, Campaign Idea, Print, Social
Roles: Associate Design & Creative Director
Illustrator: Jonathan Ball aka Poked Studio