To position Mo-Fi against the likes of Bose and Beats by Dre while cutting through the noise of the other brands in the marketplace we had to create a compelling brand identity and advertising campaign. We did this successfully by building on Blue's legacy of quirkiness and personifying the brand through a series of badass characters that highlight different product benefits.

Brand Positioning, Brand Launch, Naming, Brand Book, Identity, Illustrations, Packaging, Campaign Idea, Print, Social

Agency: phenomenon

Roles: Associate Design & Creative Director
Illustrator: Jonathan Ball aka Poked Studio

Blue Print 01b
Blue Sketches 01
Blue Print 02b
Blue Print 03b
Blue Pattern 01
Blue Pattern 02
Blue Packaging 02b
Blue Brick Wall 01
Blue FB Post 01
Blue FB Post 02
Blue FB Post 03
Blue Wired 01