Tasked with launching Michael Kors first ever swimwear collection into market, we had to create a campaign that was true to the brand’s essence. Shot during a seaside escape in Islamorada by Luigi Cassinelli and styled by Jill Swid, we brought the new collection to life by capturing moments of a glamorous jet-set lifestyle set against the stunning turquoise waters of the Florida Keys. At the center of the campaign, we featured Brazilian supermodel Michelle Alves, who we felt embodied the brand best.
Category Launch, Campaign Idea, Print, OOH
Agency: Warnaco Group
Role: Design & Creative Director
Photographer: Luigi Cassinelli
Supermodel: Michelle Alves
Location: Islamorada, Florida