After building and launching the Anywhere bike, Flywheel was ready to launch their first-ever brand campaign— to unite the Flyfam across the country. Our challenge was to capture the spirit of their “Never Coast” ethos in a bold new way, celebrating the badass in us all.

Brand Guidelines, Brand Imagery, Bike Design, Merchandise, Packaging, Print, OOH

Agency: phenomenon

Role: Associate Design Director
Photographer: Nils Ericson

Clio Sports Award, Integrated Campaign

Flywheel F* Guidelines 0120 72
Flywheel Billboard 01c
Flywheel Social 01a
Flywheel Social 01b
Flywheel Social 01d
Flywheel Social 01e
Flywheel Billboard 02a
Flywheel Anywhere Bike 72
21161220 Gemini Accessories
21161220 Gemini Accessories5