After building and launching the Anywhere bike, Flywheel was ready to launch their first-ever brand campaign— to unite the Flyfam across the country. Our challenge was to capture the spirit of their “Never Coast” ethos in a bold new way, celebrating the badass in us all.
Brand Guidelines, Brand Imagery, Bike Design, Merchandise, Packaging, Print, OOH
Role: Associate Design Director
Photographer: Nils Ericson