To introduce the Dockers San Francisco Stores in California, Florida and Pennsylvania, we dropped thousands of what appeared to be lost wallets. When people picked up the wallets to check the ID, they saw pictures of Dockers merchandise for Men and Women and were invited to shop the new retail stores at special rates.
Campaign Idea, Non-Traditional Advertising
Agency: Foote, Cone & Belding
Role: Sr. Art Director
Photographer: Stewart Shining