How do you launch a premium denim brand with an ethos of affordable prices and a bare minimum carbon footprint?

To do this created a visual expression of the brand that is both honest and raw. Online we developed a social campaign that celebrates like-minded individuals that are minimizing their own carbon footprints along with creating content that educates consumers about all the negative impacts the clothing industry has on the environment and how CC15 is dramatically reducing their environmental impact without compromising quality.

Brand Positioning, Brand Launch, Brand Identity, Campaign Idea, Photography, Packaging, Social

Agency: Pattern

Roles: Design Director
Client: Nathan Bogle (Former Rag & Bone Founder)
Photographers: Nathan Bogle, Guy Clark

Vogue Magazine →

CC 15 Product 03
CC 15 Product 02
CC 15 Photo 02
CC 15 Photo 05
CC 15 Product 01
CC 15 Thumb 01a
CC 15 insta 002
CC 15 insta 003
CC 15 insta 001
CC 15 Photo 04
CC 15 Photo 01
CC 15 Photo 03
CC 15 Wild 01
CC15 Guidelines 02
CC 15 Identity 03
CC15 Guidelines 01