How do you launch a premium denim brand with an ethos of affordable prices and a bare minimum carbon footprint?
To do this created a visual expression of the brand that is both honest and raw. Online we developed a social campaign that celebrates like-minded individuals that are minimizing their own carbon footprints along with creating content that educates consumers about all the negative impacts the clothing industry has on the environment and how CC15 is dramatically reducing their environmental impact without compromising quality.
Brand Positioning, Brand Launch, Brand Identity, Campaign Idea, Photography, Packaging, Social
Roles: Design Director
Client: Nathan Bogle (Former Rag & Bone Founder)
Photographers: Nathan Bogle, Guy Clark
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