Biography

Ali Martín Filsoof is a Los Angeles based Associate Design Director, currently working at phenomenon. He specializes in the tech, fashion, luxury, lifestyle, sport and startup categories. He works closely with cross-functional teams of strategists, experience innovators and writers to execute integrated design work for a roster of global clientele.

Prior to joining phenomenon, Ali was an associate creative director at Boston based Toth + Co, where he oversaw creative for Belk department stores and Soma Intimates. He has also created campaigns for a variety of iconic brands including Michael Kors, Speedo, and Asics at ViTRO in San Diego, Foote, Cone & Belding in San Francisco and in-house at Warnaco in Los Angeles. In the design community, Ali serves as an active member of the AIGA and manages the fashion photography blog Calikartel, which has a large industry following. He has also taught introductory design at the Art Institute of California.

Ali has been recognized throughout his career for creative excellence. His work has been published by Graphis, AIGA, Ad Age, Adweek, WWD, Novum, Lebook, Global Corporate Identity, Logolounge, Best of Business Card Design, and the American Design Awards. His work was also exhibited internationally in São Paulo Brasil, at the Friends of Icograda exhibit. He holds a Bachelor of Arts degree with a concentration in graphic design from San Diego State University.

Ali is infinitely curious about contemporary art, architecture, fashion photography, music and traveling the world in search of discovering the unknown.

Experience
2013 - phenomenon
2011 - 2012 Toth + Co
2008 - 2011 ViTRO
2006 - 2007 FCB
2004 - 2006 PVH
2000 - 2004 Bluespark


Education
San Diego State University
Graphic Design Emphasis
2000

Causes
Sjögren’s Foundation
Donate
Leukemia & Lymphoma Society
Donate

Member
AIGA
LACMA
Soho House

Select Clients
Asics
Belk
Blue Headphones
CC15
Flywheel
Forward by Elyse Walker
Hensely
Joseph Abboud
Michael Kors
Paige Denim
Serengeti Eyewear
Soma Intimates
Speedo
St. Jane Hotel
Wonder

Travels
Amalfi, Italy
Anacapri, Italy
Anguilla, British West Indies
Barranco District, Peru
Bellinzona, Switzerland
Berlin, Germany
Boston, Massachusetts
Bridgehampton, New York
Burlington, Vermont
Cabo San Lucas, Mexico
Capri, Italy
Charleston, South Carolina
Chicago, Illinois

Cinque Terre, Italy
Concarneau, France
Cusco, Peru
Dallas, Texas

Florence, Italy
Forte dei Marmi, Italy
Geneva, Switzerland
Honolulu, Oʻahu 

Isfahan, Iran
Islamorada, Florida Keys

Iquitos, Peru
Kailua, Oʻahu

Lake Como, Italy
Las Vegas, Nevada
Lima, Peru

London, England
Los Angeles, California 
Machu Picchu, Peru
Madison, Wisconsin

Manarola, Italy
Mantua, Italy

Milano, Italy
Miraflores District, Peru
Montreal, Quebec
Munich, Germany
Napa Valley, California 
Napoli, Italy
New Orleans, Louisiana

New York, New York
Paris, France
Parma, Italy
Peruvian Amazon, Peru
Pescara, Italy
Philadelphia, Pennsylvania

Portofino, Italy
Positano, Italy
Puerto Nuevo, Baja California
Ravello, Italy
Rennes, France
Rome, Italy
St. Martin, French West Indies
St. Barts, French West Indies
San Francisco, California
Seattle, Washington

Solerno, Italy
South Beach, Florida
Tehran, Iran
Toronto, Canada
Tuscany, Italy
Vancouver, British Columbia
Vatican City
Waikoloa Village, Hawaii
Yountville, California 

Zermatt, Switzerland

Chasing Michelin
A Voce, New York ☆
ABC Kitchen, New York
Auberge du Soleil, Napa Valley ☆
Alinea, Chicago ☆☆☆
Asanebo, Los Angeles ☆
Au Cheval, Chicago  
Babbo, New York ☆

Bistrot, Forte Dei Marmi ☆
Blackbird, Chicago ☆
Bottega, Yountville
Buca di Bacco, Positano

Cosme, New York
Da Gelsomina, Anacapri  

Del Posto, New York ☆
Farmhouse Kitchen Thai, San Francisco
Grace's Table, Napa Valley
GreenRiver, Chicago ☆
Hakkasan, New York ☆

Il Flauto di Pan, Ravello ☆
Lincoln Ristorante, New York ☆
Longman & Eagle, Chicago ☆
Lorenzo, Forte Dei Marmi ☆
Mammà, Capri ☆
Mercer Kitchen, New York
Momofuku Noodle Bar, New York
NoMad, New York ☆

Oenotri, Napa Valley
Redd, Yountville
Ristorante Next 2, Positano

Soto, New York ☆☆
Spiaggia, Chicago ☆
The Breslin, New York ☆
The French Laundry, Yountville ☆☆☆

The Modern, New York ☆
The Purple Pig, Chicago

Press
Asics 33, Adweek
Asics 33, Creativity Editor’s Pick
Asics 33, Ads Of The World
CC15, Vogue.com
CC15, HighSnobiety.com
Hensely, Vogue.com
Hensely, WWD
Men's Wearhouse, Creativity
Men’s Wearhouse, WWD
Men’s Wearhouse, Adweek
Speedo, Graphis Design Annual
Speedo, Tradeshow and Exhibit Manager
Speedo, WWD
Speedo, Brandweek
Speedo, Mail Tribune
Speedo, Rockport Publishers
Hey Kookla, AIGA
Hey Kookla, Logolounge
Hey Kookla, Rockport Publishers
Monson Boards, Graphis Logo 6
Cafe Sole, AIGA
Cafe Sole, Global Corporate Identity
Pacha Imports, Logolounge